Adobe explores OpenAI partnership as it adds AI video tools
Adobe in early stages of integrating third-party generative AI tools like OpenAI's Sora into its Premiere Pro video editing software
Adobe, the U.S. software giant known for its widely used video editing software Premiere Pro, has disclosed plans to integrate third-party generative artificial intelligence tools into its platform. This move comes as part of its efforts to enhance the capabilities of Premiere Pro by incorporating AI-based features.
The upcoming features in Premiere Pro will leverage AI technologies to automate tasks such as filling in scene elements with AI-generated objects and removing distractions without manual intervention from video editors. These functionalities are expected to streamline video editing workflows in industries like television and film.
In addition to its proprietary AI models, Adobe aims to integrate third-party tools from companies like OpenAI, Runway, and Pika Labs into Premiere Pro. This move is seen as a response to concerns from investors about the potential risks AI tools pose to Adobe's core businesses.
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